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CIVICUS Switches to Salesforce.com For Worldwide Membership Management

International nonprofit civil society organization realizes global programs benefit with online service

October 24, 2002

SAN FRANCISCO, Calif.- October 24, 2002 -- Salesforce.com, the market leader in online customer relationship management (CRM), today announced that CIVICUS: World Alliance for Citizen Participation is successfully utilizing salesforce.com for its worldwide membership data management. Once enduring manual data entry and management from one location on its former integrated management information system (IMIS), CIVICUS has since discovered the benefit of salesforce.com’s much less costly and more user-friendly centralized database solution, accessible around the world on a real-time basis.

CIVICUS, with over 600 members in 107 countries and offices in Washington, D.C., London, and Johannesburg, is a membership-based organization relying on the salesforce.com application to track and profile various prospects, partners and other groups in order to target its programs more effectively. With over 3500 accounts and 1350 leads managed in the salesforce.com application, CIVICUS staff is now able to view account information and up-to-date reports on the fly, after a simple implementation that required little training. In addition, the staff can now quickly and intuitively generate reports by region, interest and other necessary criteria that enable them to build stronger relationships with current members.

“We can access information from anywhere in the world,” said Membership Coordinator Patricia Sipher, of CIVICUS, a world alliance for citizen participation. “For example, we could be at a conference with a laptop, run into a member and instantly access their information to find out when they joined, their membership type, and their interests.”

CIVICUS plans to integrate the salesforce.com application with its website so members can view and update their account information 24 hours a day, seven days a week to further enhance its communication with its members.

“CIVICUS is one of a growing number of nonprofits that is quickly learning the benefits of using the salesforce.com application,” said Marc Benioff, chairman and CEO of salesforce.com. “This application is more than a sales management tool for profit-oriented businesses. It can track, manage and report on membership, donor, volunteer and program participant data. It is ideally suited for nonprofits, as it requires far less time and resources to implement and maintain than other available solutions. Nonprofits should spend more time serving people and less time administering data, and with salesforce.com, now they can.”

Salesforce.com currently has more than 5,000 for-profit and not-for-profit customers for its online CRM solution, including global leaders such as Le Meridien Hotels Worldwide, Autodesk, USA Today, Kikkoman, and Daiwa Securities. Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, salesforce.com has added more CRM customers than Siebel (NASDAQ: SEBL), PeopleSoft (NASDAQ:PSFT), Oracle (NASDAQ: ORCL), and SAP (NYSE: SAP) combined.

About salesforce.com

Salesforce.com builds and delivers customer relationship management (CRM) applications as scalable online services. The salesforce.com product suite – Team Edition, Professional Edition, Enterprise Edition, and Offline Edition - gives companies of all sizes a complete 360-degree view of the customer. The company's award-winning CRM solutions provide integrated online sales force automation, customer service and support management, and marketing automation applications to help companies meet the complex challenges of global customer communication. Salesforce.com has received considerable recognition in the industry, including two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Red Herring 100, Upside Hot 100, Investor's Choice Award from Enterprise Outlook, Editor's Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group, and InfoWorld's 2001 CRM Technology of the Year. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. Salesforce.com customers include Autodesk, Arvato Services, Dow Jones Newswires, Ericsson Microelectronics, Fujitsu Technology Solutions, Kikkoman Corporation, Le Méridien, Paymentech, PMI Mortgage Insurance, Putnam Lovell NBF, Siemens PT&D, Suntory Foods, Textron Fastening Systems, USA Today and Wachovia.

About salesforce.com/foundation

Salesforce.com/foundation is the leader in integrating philanthropy and business. Through its model of donating 1% of profits to the community annually, 1% of salesforce.com equity to its programs and 1% of employee working hours to community service, it is building a new model for corporations to better serve the communities in which they operate. The Foundation also strives to better the lives of youth by providing relevant access to technology for youth in underserved communities both domestically and abroad. The Foundation works with other foundations, youth development agencies, and NGOs to create a society in which children, regardless of socio-economic background, ethnicity or learning level, have access to technology and understand how to use it to enhance their lives. More information is available at http://www.salesforcefoundation.org/.

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